Industry Level Digital Marketing Program

1. Digital Marketing Fundamentals

  • Introduction to Digital Marketing

  • Traditional vs Digital Marketing

  • Marketing Funnel & Customer Journey

  • Branding & Positioning

  • Consumer Behavior

2. Search Engine Optimization (SEO)

  • How Search Engines Work

  • Keyword Research & Analysis

  • On-page SEO

  • Technical SEO

  • Off-page SEO

  • Local SEO

  • Google Search Console

  • SEO Tools (Ahrefs, SEMrush, Ubersuggest)

3. Search Engine Marketing (SEM) / Google Ads

  • Google Ads Overview

  • Campaign Types (Search, Display, Video, Shopping)

  • Keyword Match Types

  • Ad Copywriting

  • Conversion Tracking

  • Remarketing

  • Budgeting & Bidding Strategies

4. Social Media Marketing (SMM)

  • Facebook Marketing

  • Instagram Marketing

  • LinkedIn Marketing

  • Twitter (X) Marketing

  • YouTube Marketing

  • Social Media Content Strategy

  • Social Media Calendar

  • Paid Social Ads

5. Content Marketing

  • Content Strategy

  • Blog Writing

  • Copywriting

  • Storytelling for Brands

  • Video Marketing

  • Influencer Marketing

6. Email Marketing & Automation

  • Email Campaign Strategy

  • Tools (Mailchimp, HubSpot, Zoho)

  • Lead Nurturing

  • Marketing Automation

  • Drip Campaigns

7. Web Analytics & Reporting

  • Google Analytics (GA4)

  • Google Tag Manager

  • Conversion Funnels

  • Heatmaps

  • A/B Testing

  • Campaign Performance Reports

8. Conversion Rate Optimization (CRO)

  • Landing Page Optimization

  • CTA Design

  • User Behavior Analysis

  • Split Testing

  • UI/UX for Marketing

9. E-commerce Marketing

  • Amazon Marketing

  • Flipkart Marketing

  • Shopify Marketing

  • Product Listing Optimization

  • Marketplace Ads

10. AI Tools for Digital Marketing

  • ChatGPT for Marketing

  • AI Content Generation

  • AI Ad Copy Tools

  • AI SEO Tools

  • AI Analytics

  • AI Image & Video Tools

11. Freelancing & Agency Skills

  • Client Acquisition

  • Proposal Writing

  • Pricing Strategy

  • Portfolio Building

  • Contract & Invoicing

  • Brand Consulting

Real-Time Projects

You will work on:

  • Live SEO Project

  • Google Ads Campaign

  • Social Media Campaign

  • Website Analytics Project

  • Email Marketing Campaign

  • E-commerce Store Promotion

Each project includes:
✔ Market Research
✔ Strategy Planning
✔ Campaign Setup
✔ Optimization
✔ Performance Reporting

Career Opportunities

After completing this program, you can apply for:

  • Digital Marketing Executive

  • SEO Specialist

  • PPC Specialist

  • Social Media Manager

  • Content Marketer

  • Performance Marketer

  • Growth Marketer

  • Marketing Analyst

Industries

  • IT Services

  • E-commerce

  • Education

  • Healthcare

  • Banking & Finance

  • Real Estate

  • Startups

  • SaaS Companies

Who Can Join This Program?

  • Fresh Graduates (Any Stream)

  • Final Year Students

  • Working Professionals

  • Career Switchers

  • Business Owners

  • Freelancers

  • Homemakers

No technical background required.

Program Benefits

✔ Industry-ready curriculum
✔ Live campaign execution
✔ Hands-on tools training
✔ Resume & portfolio building
✔ Interview preparation
✔ Placement support
✔ Flexible batch timings
✔ Expert trainers